Grinders believes everyone deserves a better coffee experience and with passion for great coffee, strives to evolve and meet the changing taste expectations of all Australians. This passion not only led to continuing innovation, but the expansion of the Grinders coffee range into retail over seven years ago, after decades of success on the streets in cafés.
Grinders Coffee recently launched its first industrially compostable capsules, now available online as well as independent supermarkets nationally. The new Grinders capsules will take only one year to breakdown in landfill, compared to plastic and aluminium capsules, which take 500 and 200 years to breakdown.
Grinders Coffee is setting high standards for its corporate sustainability agenda with its entire grocery range now ethically sourced through Rainforest Alliance and almost all their packaging now fully recyclable through its Red Cycle partnership.
“We have been delivering quality coffee filled with passion and expertise since 1962 and we don’t intend on stopping, says Sally Byrne, General Manager of Grinders Coffee. “Our home is Australia. We care about Australians and their coffee tastes so we will continue to innovate to meet their ever-changing taste buds and expectations.”
As the world moves to new ways of working in a more flexible and agile workplace, Grinders Coffee also continues to innovate, and transform its business across all its platforms to give their customers the best coffee experience whether in retail, café or online.
In the past 12 months, Grinders has experienced more than 500 per cent growth in its e-commerce platform, www.grinderscoffee.com.au, which won the small to medium Australian web awards in 2020. More website upgrades are underway for a re-launch in August. Grinders in-home coffee beans also recently has been ranked in the top three at the 2021 Canstar Retail Coffee awards.
Grinders’ range expands across all key segments in growth including beans, ground, and capsules. Capsules and beans continue to lead the growth at double digits and Grinders bean share is at 17 per cent in major retailers, at third position and continues to grow ahead of the category.
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This article appears in the August 2021 edition of BeanScene. Subscribe HERE.