Australian instant coffee brand Moccona has teamed up with iconic chocolate brand Cadbury to launch a new integrated campaign celebrating the release of new Moccona & Cadbury Café Style Mochas.
Led by Edge Agency Sydney the ‘One for the Mochaholics’ creative aims to build excitement amongst the nation’s mocha lovers and drive awareness for the new co-branded Mocha sachet.
“Knowing Australians’ inherent love of both coffee and chocolate, the partnership is truly a match made in heaven. We’re thrilled with the campaign to-date, with the instantly recognisable and indulgent creative ensuring our new range is front of mind for mocha lovers this winter,” says Dominique Stichling, Marketing Manager at Moccona.
The Café Style Mocha range of sachets boasts three flavours, Mocha, Caramel Mocha, and Hazelnut Mocha.
Chef Morgan Hipworth, who has attracted one million followers on TikTok, has released recipes using the Moccona & Cadbury Café Style mochas to create indulgent treats.
A suite of TikTok talent have then created their own engaging dance-based content using the ‘Mocha-rena’, a remix of the classic Latin hit by DJ Paris Lawrence and a track that is sure to be memorable for Aussies.
Moccona & Cadbury Café Style Mochas are available in Woolworths.
For more information visit www.moccona.com.au